Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
-
Why PR matters more than ever in the age of AI overviews
In the age of AI, why PR is important and how it can help reverse the trend of a declining click-through-rate.
|
-
5 marketing best practices I don’t follow
Disclaimer: these opinions are solely my own and do not express the views of the wider marketing industry (unfortunately).
|
-
8 tips for building a social media strategy
You can’t just post on social media and hope for the best…
|
-
-
Google AI Mode arrives in the UK
Does Google’s AI Mode’s arrival in the UK really mean that SEO is dead (again)?
|
-
-
Google locks brand controls behind AI Max
Google is no longer allowing advertisers to use brand inclusions/exclusions without opting for AI Max. Find out all you need to know.
|
-
The best free tools for keyword research
No budget? No problem. 10 ways to find keywords without SEO tools.
|
-
Why is work experience important for university students?
Work experience is a powerful way for students to gain practical skills, build confidence, and discover their career direction long before graduation.
|
-
What is GEO (Generative Engine Optimisation)?
Generative Engine Optimisation (GEO) is all the rage, but is it not really just based on good SEO fundamentals?
|
-
SEO for accountants
SEO for accountants is essential for firms of all sizes: boost visibility and attract new business by optimising for core and niche service areas.
|
-
The 5 Ws of social listening for PR
Proactively manage your brand’s reputation by staying ahead of the conversation.
|
