Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Do you trust Google’s Webmaster Tools data?

    How accurate is the data in Google Webmaster Tools? Can you trust the average rank and impression / clicks report?

    |

    Joe Friedlein

  • The 5 most important benchmarks for a new SEO client

    Find out what the Five most important benchmarks for a new SEO client are with our run down of Raven’s latest webinar.

    |

    Alex Harbour

  • Understanding Penguin 3.0

    Still confused, concerned and confounded by Google’s Penguin update? Have a read of the following post for recovery tips and advice.

    |

    Annie Hopkins

  • My Five #107

    A cereal cafe, a CGI penguin, some genuinely helpful advice and a bunch of epic firework fails – it’s all in this week’s My Five.

    |

    Matt Batterham

  • Creating Content for Transactional vs Relational Buyers

    Website traffic: Are you attracting Transaction shoppers obsessed with bargains, or Relational shoppers who search for quality? What’s best?

    |

    Libby Bearman

  • 10 tips for how to write enticing ad copy

    10 top tips on how to get write PPC ad copy that is going to entice the people that are most likely carry out your CTA, to click on your ad.

    |

    Ashleigh Davison

  • The Apprentice: How NOT to create a YouTube sensation

    Digital takes a bashing as candidates of The Apprentice create the worst YouTube content ever made.

    |

    Katie Hall

  • My Five #106

    An unapologetically Halloween-themed My Five this week including: Spooky Snaps, Rap Stars and Pumpkin Carving!

    |

    Libby Bearman

  • Halloween marketing tactics from the big supermarkets

    Eerie-sistable or ghastly gimmicks? This year’s Halloween inbound marketing tactics from the big supermarkets.

    |

    Ali Cort

  • My Five #105

    A Penguin ‘refresh’ and multichannel digital marketing – it’s all in this week’s My Five.

    |

    Katie Hall

  • Website Optimisation: Eliminate the Guesswork

    Improve your website’s performance with conversion rate optimisation, and convince management it’s for the best – Time to test design ideas.

    |

    Libby Bearman

  • Does your brand have the right identity?

    Does your brand have the right identity? Are you being mistaken for a house cat when you’re a lion in your chosen field?

    |

    Josh Edwards