Digital Marketing Blog

Disclaimer: these opinions are solely my own and do not express the views of the wider marketing industry (unfortunately).

You can’t just post on social media and hope for the best…

Ten things music and songwriting can teach you about marketing.

Does Google’s AI Mode’s arrival in the UK really mean that SEO is dead (again)?

Not the Wimbledon update you were expecting…

Google is no longer allowing advertisers to use brand inclusions/exclusions without opting for AI Max. Find out all you need to know.

No budget? No problem. 10 ways to find keywords without SEO tools.

Work experience is a powerful way for students to gain practical skills, build confidence, and discover their career direction long before graduation.

Generative Engine Optimisation (GEO) is all the rage, but is it not really just based on good SEO fundamentals?

SEO for accountants is essential for firms of all sizes: boost visibility and attract new business by optimising for core and niche service areas.

Proactively manage your brand’s reputation by staying ahead of the conversation.

Generative AI is a powerful tool… if you know how to use it!