Digital Marketing Blog

Study from Google / comScore reveals that only 10% of first visits to travel websites result in sale. 38% of sales take place four weeks after the initial visit. Search engines are being used in more sophisticated ways to find travel related web content.

Wikia search launches in alpha to a rapturous lack of applause. Only time will tell if the human edited search results will help improve the quality of the search results, but Google can rest easy for the immediate future.

The Federal Trade Commission approves the Google acquisition of DoubleClick in the US. Approval is still required in the EU, but does this decision clear the way for the search engine giant to continue its march towards total domination of online marketing?

Google reveals a little more about how it uses human review panels to assess the quality of its search results. Not new news as such but some interest comments from Google’s Director of Research, Peter Norvig

Google introduces the knol – a unit of knowledge – and launches challenge to wikipedia. Google the content indexer becomes Google the content provider.

ClickForensics research shows that ppc click fraud rates hit 16.2% in Q3 in 2007. What does this mean for the industry and why are the rates so high?

What is next for Google? Will it dominate offline as well as online advertising?

Google removes approximately 40,000 malware sites from its search results. Good news for the average web user.

Google tests voting in Google Labs. How will this impact on search engine rankings in the future?

Are you feeling lucky punk? Google takes the hit with its random lottery button.

Google increases its market share in the US. As the search engine giant increases its grip on search engine marketing, what can Yahoo, MSN and the remaining competition do?

An interesting survey finds that business in the UK are reluctant to invest in search engine marketing, despite the fact that 76% of those that do see positive results on sales.