Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • 100% proof

    Typos are annoying and can undermine the impact – or accuracy – of an otherwise valuable piece of content. Here are some proofreading tips to keep your writing error-free.

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  • Five heartwarming Olympic marketing campaigns

    Five marketing campaigns from Olympic sponsors that will warm the cockles of your heart – all of which put women in the spotlight.

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  • Google U-turns on 3rd party cookie deprecation in Chrome

    The stuttering death of 3rd party cookies in Chrome is pushed back (again) as Google announces that the deprecation is on hold.

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  • How to learn digital marketing

    Are you looking for a career in digital marketing but don’t have any experience? Here’s how to learn digital marketing, from someone in their first marketing role!

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  • You can’t afford to ignore mobile shoppers in your marketing strategy

    If you aren’t already looking at ways to reach your target audience via mobile devices, now’s the time to do so.

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  • When to go exclusive

    Spoiler alert: you won’t find any relationship advice here. But stick around for some solid pros and cons on giving an exclusive to a journalist.

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  • All is vanity

    Social media is a crucial part of a brand’s PR and marketing strategy – but why are so many still treating it as a vanity exercise? 

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  • An overview of LinkedIn newsletters

    LinkedIn newsletters are great for connecting and engaging with your audience. Here’s a rundown of the latest updates to the LinkedIn newsletter feature.

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  • Seasonality and organic traffic

    Understanding seasonality in search traffic can help you plan strategically for your business. Here’s how to get to grips with MoM and YoY traffic.

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  • Google Ads introduces even more automation and AI

    Google Ads has started introducing ‘Automatically Created Assets’, yet another feature literally nobody asked for. Opt in at your peril.

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  • What’s the big idea?

    Brainstorming techniques to get your creative juices flowing and take your marketing campaign to the next level.

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  • Using social media as a search engine

    New research reveals how different generations use social media as a search engine. How should brands adapt their digital strategies to align with this trend?

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