Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • How ‘People Also Ask’ (PAA) can be used to monitor reputation

    People Also Ask is an important part of Google SERPs. We take a look at how companies can use People Also Ask to monitor their reputation.

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  • My Five #423

    Bing’s making moves down under, Google Ads are changing, and a Lancashire farmer is kidding around on Zoom – all in this week’s My Five.

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  • D is for Delightful

    Yesterday was officially groundhog day. Are we finally out of the rut and are there justifiable grounds for optimism in 2021?

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  • My Five #422

    Twitter takes a stance against misinformation, GameStop sees a resurgence and a panda makes a new chilly friend – all in this week’s My Five!

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  • What Wikipedia can teach us about internal linking

    As Wikipedia turns 20, we take a look at what SEOs can learn from the online encyclopaedia when it comes to internal linking, from structure, to anchor text.

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  • My Five #421

    Privacy squabbles continue, Google flexes its power, and the internet falls in love with a pair of recycled mittens in this week’s My Five.

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  • What’s the difference between owned, earned and paid media?

    In a digital world the lines between owned, earned and paid media can be blurred. We take a look at the differences between these key marketing channels.

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  • My Five #420

    The second week of 2021 turned out to be a riot, didn’t it? Find out why Parler and Facebook are on the naughty step as a result.

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  • Are podcasts good for SEO?

    Is taking part in a podcast beneficial for SEO? We take a look at everything you need to know about podcasts and their SEO benefits.

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  • My Five #419

    What is the ultimate cure to the tumultuous start to 2021? A sea shanty. Obviously.

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  • Do I need to switch to Google Analytics 4 (GA4)?

    You may have noticed a new addition to the admin section under Property in Google Analytics – ‘GA4 Setup Assistant’. What exactly is it, and do you need to switch?

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  • My Five #418

    A distinct lack of harmony between some Internet giants this week, but all ends well with the fantastic singing blobs. It is MyFive time.

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