Digital Marketing Blog

Pinterest is the 14th most popular social media network in the world, but who uses it, and which brands should be investing time and money into it? Here’s my guide to all things Pinterest.

What is the future of Royal Warrants and how does this prestigious accolade benefit a company’s marketing efforts?

PR professionals and journalists depend on each other to do the best job, but that isn’t to say it’s always the easiest relationship in the world. Here are seven ways to strengthen that working arrangement.

As the metaverse develops, many big-name brands are utilising the platform for their marketing efforts. Is this the future of digital marketing?

Google’s helpful content update is currently in the process of being rolled out. We take a look at what it includes and how it might impact you and your clients.

Neural networks have become far more advanced. But can they truly replace humans as copywriters, and if so, can AI tools be used for SEO?

Three Chrome extensions to find contact details, to assist your marketing outreach efforts.

Performance Max will soon replace Smart Shopping campaigns, so we discuss all you need to know about PMax.

Google announces enhancements to editorial product review pages with ‘pros and cons’ markup. Just a shame about the basic features of a cheese knife.

Follow these seven practical steps to reduce bounce rates and encourage users to visit more pages on your site.

What is the Google Ads data-driven attribution model, how does it work, and should you make the switch?

Following on from Ahrefs recent research into Google Search Console hiding data, we analysed whether this has impacted our clients’ sites.