My Five: Five things worth sharing from the last week (or so), brought to you by a different member of the Browser Media team every Friday.
This week’s My Five is by Sophie.
1. (Not Provided)
So you want to know which keywords drove traffic to your site? But for organic traffic? DENIED.
Google has turned on secure search for all users, whether they are logged in or not. This means that keyword data will no longer be available in Google Analytics. You will, however, still be able to see how many visitors you have had via organic traffic.
For SEO-ers this could spell trouble as knowing which keywords are performing best is crucial for any optimisation strategy.
Despite initial panic by many industry professionals there are other reports that can help provide insight. These are;
- Search Queries report in Google Webmaster Tools
- Paid & Organic report in Google AdWords
Want to know more? Check out Joe’s blog post ‘R.I.P. Keyword Intelligence As (Not Provided) Slips Into Overdrive’.
2. Tablets
Ladies and gentleman, please welcome the Tesco Hudl tablet to the arena.
More than competitively priced, at £119, the Tesco Hudl Android device is aimed at the family market as an ‘Everyday Value’ option.
Available in an array of colours the tablet boasts a 7” display, a quad-core Rokchip 1.5GHz processor, stock Android 4.2.2 and a microSD slot for supplementing the 16GB of internal storage. Plus the battery life isn’t too shabby either at supposedly 9 hours on full charge.
Still too expensive? If you’re a ClubCard holder remember you can double the value of your vouchers, so £60 gets you a Tesco Hudl.
Well, every little helps, doesn’t it?
3. Dancing chickens
Nature has continually provided inspiration for modern design. And the new Mercedes-Benz ad is another creative example.
Featuring chickens the ad showcases its ‘Magic Body Control’ suspension system. As a reasonably minimalistic ad, Mercedes-Benz have done an excellent job at demonstrating what is undoubtedly a feat of technology. With a windshield-mounted camera the system effectively ‘reads’ the road surface. A computer then calculates when the front and rear wheels will hit any bumps and responds accordingly for a super smooth journey.
4. Tweeting on the toilet
The Drum reported this week with a trusty infographic that 80% of Gen Y log on to social media daily – with 12% logging on while in the toilet.
Plus with 92% declaring no intention to stop their social media accounts it’s more important than ever for businesses to develop a well-thought-out social media strategy. When to post or tweet. The right tone of voice for the different platforms. Desirable, shareable content.
45% Gen Y are using social media to share information and links. There is a huge opportunity for ‘word of mouth’ marketing so if your business uses social media make every interaction a memorable one.
Of course you know where to come if you need a bit of hype-free social media consultancy.
5. Prankvertising
New Zealand brewer Tui are one of the latest champions of viral content with their ‘beer tap’ video. With a little help from Tui’s technicians and a good plumber, a group of mates successfully made every tap in their friends house dispense beer. Much to the bewilderment of the prankee.
With short and extended versions of the video circulating with the world, views have surpassed 5 million. Not bad.
With that, I’m off for a Friday beer…
