Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
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How to get Google Ads to appear in AI Mode and AI Overviews
Google Ads in AI Overviews and AI Mode are coming soon. We weigh the pros, cons, opportunities, and risks of using these new ads.
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The great &num=100 debacle
Are you worried about your rankings tanking or a huge drop in impressions? Fear not.
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Competitor backlink analysis AKA links hiding in plain sight
Should you bother with competitor backlink analysis? Hell, yes! Here’s why…
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Google adding in-line links to AI Mode & what this means for SEO
Google’s new in-line links in AI Mode proves SEO isn’t dead.
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Marketing that people love
A great example of a highly successful, yet simple, creative concept that hits the spot.
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Why PR matters more than ever
In the age of AI overviews, why PR is important and how it can reverse the trend of a declining click-through-rate.
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5 marketing best practices I don’t follow
Disclaimer: these opinions are solely my own and do not express the views of the wider marketing industry (unfortunately).
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8 tips for building a social media strategy
You can’t just post on social media and hope for the best…
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