From your brand guidelines and USPs, to audience personas and keyword research, here’s what you should be including in your content briefs.
Guide to Google Organic SERPs 2021
Google’s search engine results page (SERPs) have changed a lot over the years. As of 2021, these are the main Google organic SERPs you’re likely to see, and why.
How ‘People Also Ask’ (PAA) can be used to monitor reputation
People Also Ask is an important part of Google SERPs. We take a look at how companies can use People Also Ask to monitor their reputation.
D is for Delightful
Yesterday was officially groundhog day. Are we finally out of the rut and are there justifiable grounds for optimism in 2021?
What Wikipedia can teach us about internal linking
As Wikipedia turns 20, we take a look at what SEOs can learn from the online encyclopaedia when it comes to internal linking, from structure, to anchor text.
What’s the difference between owned, earned and paid media?
In a digital world the lines between owned, earned and paid media can be blurred. We take a look at the differences between these key marketing channels.
Are podcasts good for SEO?
Is taking part in a podcast beneficial for SEO? We take a look at everything you need to know about podcasts and their SEO benefits.
My Five #419
What is the ultimate cure to the tumultuous start to 2021? A sea shanty. Obviously.
My Five #418
A distinct lack of harmony between some Internet giants this week, but all ends well with the fantastic singing blobs. It is MyFive time.
6 factors that impact the value of your links
Not all links were created equal. From the position of your link to who you link out to, we share six factors that can impact the power of a link.
Google Page Experience Update – What you need to know
As of May 2021, page experience signals will be part of Google’s ranking algorithm. Find out what this means, and why it matters.
6 Creative ways to do keyword research
From Wikipedia to search bar data, we share 6 unsuspecting keyword research aids, backed up with a cameo appearance from Google Search Console.