Skilling me softly

Soft skills are essential for digital marketing – plus, creativity, collaboration and adaptability are what separates us from the machines!

Link building in 2025

Link Building in 2025

Isn’t link building dead? Of course it isn’t. It has simply evolved. What should you be thinking about when thinking about link building in 2025?

Joe Friedlein
Vendee Globe and seo

Why is SEO like the Vendée Globe?

It isn’t just the baffling jargon. A frivolous Friday post exploring the parallels with the world of extreme sailing and SEO.

Joe Friedlein

Microsites and SEO

Twelve reasons why a microsite could harm an organisation’s SEO efforts.

Ali Cort