Google doesn’t seem to be able to detect content that has been scraped and then reworked using AI. Or maybe it can, and just doesn’t care. What does this mean for the SEO industry?
Category: SEO / Online PR
Email reports in GA4
Cue the fanfare… You can now schedule reports from GA4. Welcome to some very long overdue functionality.
Three major changes to Google Search: Follow, Notes, E-E-A-T updates
Google announced three major changes in its November 2023 Search Update – some good, and some potentially very bad for digital marketers.
7 tips for using images in your PR pitches
Often the quality and availability of photos you have at your disposal isn’t something you have control over. Here are seven things you can control.
What does Google’s 3 pillars of search tell us about SEO?
The DOJ v Google case in the US is surfacing some interesting evidence, which reveals a little of Google’s inner workings. What did we learn this week?
R.I.P. Link Building?
So, link building is the latest tactic to be declared as dead. Can this really be true?
Migraine Awareness Week: how marketing and migraines work better together than you might think
Flexibility, control over your environment, and a variety of work, can all make marketing a viable career option for people living with migraine.
Is Domain Authority relevant to SEO in the 21st Century?
DA seems to upset some people. If you think of it as a barometer rather than thermometer, your rage will subside.
What you need to know about Google’s September 2023 helpful content update
What’s changed and should you care?
What to include in your SERPs analysis
Don’t optimise for keywords you’re never going to rank for.
What is ‘interaction to the next paint’ (INP)?
Changes are coming to Core Web Vitals… What is INP and why should you care?
AI is going to break the internet – and not in a good way
AI is hyped as being the future of the internet. Here’s why I feel that’s a very, very bad thing.