We take a look at the key takeaways you need to be aware of from the 2022 Google Search On event and what this could mean for marketers.
Category: SEO / Online PR
Further improvements to Google Search Console
Google Search Console’s new https report will help diagnose potential https traps that you have accidentally stumbled into.
7 ways to help journalists help you
PR professionals and journalists depend on each other to do the best job, but that isn’t to say it’s always the easiest relationship in the world. Here are seven ways to strengthen that working arrangement.
What does Google’s helpful content update mean for you?
Google’s helpful content update is currently in the process of being rolled out. We take a look at what it includes and how it might impact you and your clients.
Using AI Copywriting Tools for SEO – Yay or Nay?
Neural networks have become far more advanced. But can they truly replace humans as copywriters, and if so, can AI tools be used for SEO?
Helpful Chrome extensions to assist your email outreach efforts
Three Chrome extensions to find contact details, to assist your marketing outreach efforts.
Structured Data – Pros and Cons
Google announces enhancements to editorial product review pages with ‘pros and cons’ markup. Just a shame about the basic features of a cheese knife.
Is Google Search Console hiding data from you? – Browser Media’s findings
Following on from Ahrefs recent research into Google Search Console hiding data, we analysed whether this has impacted our clients’ sites.
Can you take a break from SEO?
Has your site got gremlins in the system and other nasties? We take a look at the dangers of simply stopping your SEO activity.
How to use GA’s Site Search data to optimise your content
Site Search data can help inform everything from decisions on navigation and site structure, to keyword research, and content ideas.
How to write memorable quotes for press releases
A good quote can really help elevate a press release. But what is a ‘good’ quote? Six quick tips to help you supercharge your press release.
How to repurpose content
Updating, optimising or reformatting your content for a different goal, audience or channel can extend the life of your copy, as well as help underperforming content shine.