Fascinating stats about online behaviour and the impact of coronavirus on global advertising, trouble for Facebook, Bing guidelines and a bear cub that raided the cookie jar.
Straight from the horse’s mouth
A follow up to my previous lockdown ‘vlog’. Where are we now and what have we learned about our working lives during lockdown?
Why Google sometimes rewrites your meta descriptions
Google not pulling your meta description into SERPs? Fed up of your beautifully crafted copy being ignored? Don’t take it personally…
My Five #388
Political face palms, LinkedIn polls, negative SEO, fake news and canine conference calls all feature in a summary of what caught my eye in this week’s online travels.
What is the difference between PR and SEO outreach?
The PR and SEO worlds often collide when building relationships with various publications and websites. We take a look at what separates SEO and PR outreach.
My Five #381
A corona-heavy My Five this week, but it is not all doom and gloom. Some rays of light from our internet travels this week to brighten up your day.
A marketer’s introduction to Twitch
As live-streaming becomes a greater part of our daily lives, now we’re all on lockdown, we look at the rising live streaming and social platform, Twitch.
On-Page SEO Guide
What are the most important factors in on-page SEO? A guide to help you optimise any web page for search engines. On-page SEO made easy.
Four takeaways any company can learn from Monzo about Customer Advocacy
Monzo takes 2nd place as the most recommended brand by its customers, so what can we learn from them about building customer advocacy?
Environmental SEO: how to reduce the carbon footprint of a website
However intangible, have you ever wondered how big your website’s carbon footprint is? Welcome to the world of environmental SEO.
My Five #374
Has social media become anti social? A raft of negativity towards social media but birthday celebrations for Google Maps and a celebration of the wonders of technology.
Featured snippets: The rules are changing
Those answer boxes that appear below ads but above organic listings in search – featured snippets – well, they’re about to change. If your site’s in a featured snippet, it won’t be appearing on page one of SERPs