It can be easy to publish duplicate content and create SEO issues. How does the use of a canonical tag help overcome these traps?
Category: SEO / Online PR
Why you should be working more closely with your sales team on content
Your sales team have a close relationship with your target audience, understanding what they truly care about. These insights should be shaping your content.
What do journalists want from PR professionals? Looking at Cision’s 2022 Global State of the Media Report
We take a look at Cision’s 2022 Global State of the Media Report to see how PR professionals and journalists can collaborate more easily
The best time to post on social media in 2022
Timing is everything when it comes to social media and can ruin an otherwise successful campaign. Here are the best times to post on social media in 2022.
Why is Google changing my page title?
We take a look at some of the reasons why Google might change the page title that is appearing in SERPs.
My Five #480
Some new featured snippets, a plea / warning from Instagram but also a lot of focus on who we can trust online in this week’s My Five.
Repurposing content: how to select which content to repurpose
Creating content takes time. Creating good content takes even longer. Find out why you should be repurposing content and how to select which copy to start with.
Link building strategies: how to improve existing back links
An explanation of a link building strategy to improve existing links and build domain authority.
Is it time to get to grips with GA4?
Why do I break out in a cold sweat whenever I think about GA4? The news is bad. Very bad.
10 tips for a successful website launch
Advice from luxury extension specialists, David Salisbury, on how to manage a new website build, including key SEO considerations to bear in mind.
What happens when your strapline becomes a tripline?
A strapline can make or break customers’ perceptions of brands. We take a look at some of the most recognisable straplines, for both good and bad reasons.
Should blog posts be date stamped?
Absolutely! But you can update them when the content is refreshed. We explore the importance of including date stamps on your blog posts.