7 ways to help journalists help you

PR professionals and journalists depend on each other to do the best job, but that isn’t to say it’s always the easiest relationship in the world. Here are seven ways to strengthen that working arrangement.

Kerry Sheahan
Pros and Cons

Structured Data – Pros and Cons

Google announces enhancements to editorial product review pages with ‘pros and cons’ markup. Just a shame about the basic features of a cheese knife.

Joe Friedlein

Can you take a break from SEO?

Has your site got gremlins in the system and other nasties? We take a look at the dangers of simply stopping your SEO activity.

Ali Cort

How to repurpose content

Updating, optimising or reformatting your content for a different goal, audience or channel can extend the life of your copy, as well as help underperforming content shine.

Kerry Sheahan