Increase your email open rates with our 9 tips on improving your subject lines, from split testing, to emoji use, to optimal character limits.
My Five #402
To lick or not to lick (one’s fingers)?, SEO sexism, big moves for the search giants and the patter of tiny gorilla feet. It is MyFive time.
Five idioms to remember when hiring a copywriter
A picture speaks a thousand words, and here we look at the bigger picture when it comes to hitting the nail on the head with your copywriter.
Why you shouldn’t care about rankings
Mass panic about Google rankings on Tuesday felt like a return to the days of the Google Dance. What did we learn?
Creating documentary-style videos for your business
Content creation takes many forms these days, but video continues to grow in popularity. Here’s how you can use the documentary format in your brand’s marketing.
News consumption around the globe (pre and post COVID-19)
We take a look at the key findings from Reuters recent research looking at how the world consumes its news, and how it has changed post COVID-19.
My Five #394
Fascinating stats about online behaviour and the impact of coronavirus on global advertising, trouble for Facebook, Bing guidelines and a bear cub that raided the cookie jar.
Straight from the horse’s mouth
A follow up to my previous lockdown ‘vlog’. Where are we now and what have we learned about our working lives during lockdown?
Why Google sometimes rewrites your meta descriptions
Google not pulling your meta description into SERPs? Fed up of your beautifully crafted copy being ignored? Don’t take it personally…
My Five #388
Political face palms, LinkedIn polls, negative SEO, fake news and canine conference calls all feature in a summary of what caught my eye in this week’s online travels.
What is the difference between PR and SEO outreach?
The PR and SEO worlds often collide when building relationships with various publications and websites. We take a look at what separates SEO and PR outreach.
My Five #381
A corona-heavy My Five this week, but it is not all doom and gloom. Some rays of light from our internet travels this week to brighten up your day.