Does the rise of AI spell the end for SEO? 8 examples of how AI is shaping SEO. What does this mean for the digital marketer?
Category: SEO / Online PR
The ultimate guide to award entries
17 tips for getting your award entries shortlisted, from checking out previous winners to making use of your supporting materials.
8 ways to make product press releases more newsworthy
Believe it or not, product press releases aren’t always top of a journalist’s wish list. Here’s how to make them more interesting.
The coronation and artificial intelligence
What does ChatGPT tell us about King Charles and artificial intelligence?
Google Bard – what does it mean for SEO?
I tried out the beta version of Google Bard to find out if SEO is likely to be made obsolete, as some in the industry have been predicting.
Should you block ChatGPT bots from your website?
Is it a good idea to prevent the AI bots accessing your website? Or a total waste of time?
Using your own data for PR
Find out what data your company already has that you could use for PR, and what to bear in mind along the way.
How to avoid keyword cannibalisation
Find out how to resolve keyword cannibalisation issues and improve your organic search performance.
Pork scratchings and AI
What does Bard mean for SEO and, more importantly, can I confuse the AI bots by talking about pork scratchings in the same breath?
Duplicate content: how worried should you be?
A brief guide to duplicate content in 2023: what causes it, what impact it has, and how close is too close.
Yoast 20.0 is unleashed
Change is not always popular. The new version of Yoast is a *big* change.
How can marketers use ChatGPT?
No, ChatGPT isn’t going to put you out of a job. Here are some practical, interesting, and fun ways to use it instead.