Social and PR tips to promote your freelance business.
SEO for small businesses
How to tackle SEO as a small business and get ahead of larger competitors.
10 signs you work in PR
It’s not all Prosecco and power suits. Here are the real signs you work in PR…
Mastering SEO in the age of AI
Some key insights from reading Google’s May 2025 Search Central blog post.
Google’s ranking secrets exposed
A court deposition reveals how Google ranks websites in search results.
How to repurpose a white paper as a press release
There are various ways to promote a white paper, including repurposing it as a press release.
Does alt text help SEO?
Is alt text an important consideration for digital marketing?
Can AI help with content ideation?
Can AI help you when the inevitable brain fog descends? Content ideation can be challenge, but the right tools will help.
How to optimise your site for ChatGPT
There’s a new master to serve…
What is technical SEO? A non-technical guide!
You don’t need to be an SEO expert to understand what is involved in this area of SEO.
Is ChatGPT’s new image generator actually any good?
As artificial intelligence matures, it is getting increasingly powerful. What do I think about ChatGPT’s recently added image generation capabilities?
KWR for trade associations
What is a good keyword research (KWR) strategy for trade associations to attract the right audiences?