Change is not always popular. The new version of Yoast is a *big* change.
No, ChatGPT isn’t going to put you out of a job. Here are some practical, interesting, and fun ways to use it instead.
Is the migration to GA4 driving you mad? A new mini series of tips to preserve your sanity, starting with how to see where your web traffic is coming from.
How do you rank well on Google? A new resource tells us everything you need to know to dominate the SERPs.
Avoiding some common mistakes takes you a big step forwards towards improving your B2B copy. Here are six repeat offenders.
Consumers aren’t stupid. They want brands to be genuine. If your brand is planning on taking a stand, it’d better be able to back it up.
R.I.P. link building! Or not? What did Google’s John Mueller actually announce about link building at the recent Brighton SEO conference?
A look into the different types of anchor text, how to optimise it, and what to be careful of.
Google releases an update that targets AI content spam. What does it mean and should you *really* obsess over algorithm updates?
We take a look at the key takeaways you need to be aware of from the 2022 Google Search On event and what this could mean for marketers.
Google Search Console’s new https report will help diagnose potential https traps that you have accidentally stumbled into.
PR professionals and journalists depend on each other to do the best job, but that isn’t to say it’s always the easiest relationship in the world. Here are seven ways to strengthen that working arrangement.