King of the Air

My Five #374

Has social media become anti social? A raft of negativity towards social media but birthday celebrations for Google Maps and a celebration of the wonders of technology.

Joe Friedlein

Featured snippets: The rules are changing

Those answer boxes that appear below ads but above organic listings in search – featured snippets – well, they’re about to change. If your site’s in a featured snippet, it won’t be appearing on page one of SERPs

Ali Cort

What the UK searched for in 2019

What do Boris Johnson, Love Island, and rugby all have in common? No, apart from that. Yes, that’s right, they all feature in the 2019 ‘Year in Search’ list.

Joe Friedlein
Make Friday Green Again

My Five #363

Some unrest in the online retail world this week as Nike leaves Amazon and consumers are asked not to buy anything on Black Friday. And, of course, some goats…

Joe Friedlein
fake reviews are stealing all my money

The problem with fake reviews

Fake reviews don’t just hurt consumers (like me). They can cause serious damage to your brand. Here’s why it’s not worth risking it.

Victoria Spall