2021 will probably not go down as a great vintage. What does Google search data tell us about the state of the world this year?
Category: SEO / Online PR
Marketing statistics – my top sources of free data
Marketing should also be data-driven, but where exactly can you get the data from? We highlight some of the best free sources of data for marketers.
Should you care about page experience?
What is page experience? Google confirms that desktop page experience is arriving in early 2022. What does it mean and why should you care?
My Five #460
A Google-heavy My Five this week, with a splattering of Twitter & Instagram romance and signs of Christmas.
Why it’s important to consider search intent for keyword research
Understanding search intent takes your content from delivering website traffic, to delivering new business.
Keyword warrants. Justified or another step towards a dystopian nightmare?
Should we be alarmed at Gov. powers to use keyword search history as evidence in criminal investigations?
How to optimise videos for YouTube search
Optimising videos for YouTube shouldn’t be a long and laborious process. Here’s our introduction on how to optimise videos for YouTube search.
5 sources of free data for your digital PR campaigns
There are few things that editors and journalists love more than new research, but if your budget won’t stretch, here’s how you can make use of free data.
Crisis management – the role of the company website
A business should prepare for a crisis. What role does the website have in mitigating the reputational damage during such an event?
My Five #450
A stat attack, A.I., content fatigue, cookies, cinnamon and milk are all on the menu in this week’s My Five. Feast your eyes.
5 image optimisation tips for SEO
As well as the additional ranking opportunities that come from well optimised images, they also impact UX and page load times. Here are five areas to focus on.
6 factors that might affect your search traffic – that aren’t digital
When analysing search traffic it can be easy to get caught up in all the online factors that might be impacting traffic. We take a look at six non-digital reasons your search traffic might be down.