Author: Dave Gibson

Dave Gibson
Schooled in creative writing, I’m a seasoned account manager with almost two decades of PR and marketing experience. My client background lies mainly in building, construction and property, with a strong focus on green issues. I’m an avid fan of live music, stand-up comedy and rocking out on my guitars.

  • A bad influence?

    Why most brands fail at influencer marketing (and how to succeed).

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    Dave Gibson

  • All write now

    The 5 best tips for PR writing I’ve ever received.

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    Dave Gibson

  • Hit or myth

    Hit or myth?

    How ChatGPT is transforming the search landscape.

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    Dave Gibson

  • You are what you EEAT

    Building authority for generative search in the age of AI.

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    Dave Gibson

  • The soundtrack to success

    Ten things music and songwriting can teach you about marketing.

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    Dave Gibson

  • The 5 Ws of social listening for PR

    Proactively manage your brand’s reputation by staying ahead of the conversation.

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    Dave Gibson

  • Freelance journalist typing on laptop sat at desk with cup of coffee and notepad beside the computer

    Work for yourself, market like a boss

    Social and PR tips to promote your freelance business.

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    Dave Gibson

  • Google’s ranking secrets exposed

    A court deposition reveals how Google ranks websites in search results.

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    Dave Gibson

  • Media Pack

    Get your kit on

    Why every brand needs a powerful media kit as part of its digital marketing arsenal.

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    Dave Gibson

  • Top of the pods

    The power of podcasting and why your brand needs a podcast strategy.

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    Dave Gibson

  • Pitch perfect

    How to pitch stories to journalists and maximise media coverage.

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    Dave Gibson

  • Turning coverage levels up to the max

    The top 10 strategic moves for amplifying press release content.

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    Dave Gibson