Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
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Competitor backlink analysis AKA links hiding in plain sight
Should you bother with competitor backlink analysis? Hell, yes! Here’s why…
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Google adding in-line links to AI Mode & what this means for SEO
Google’s new in-line links in AI Mode proves SEO isn’t dead.
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Marketing that people love
A great example of a highly successful, yet simple, creative concept that hits the spot.
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Why PR matters more than ever
In the age of AI overviews, why PR is important and how it can reverse the trend of a declining click-through-rate.
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5 marketing best practices I don’t follow
Disclaimer: these opinions are solely my own and do not express the views of the wider marketing industry (unfortunately).
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8 tips for building a social media strategy
You can’t just post on social media and hope for the best…
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Google AI Mode arrives in the UK
Does Google’s AI Mode’s arrival in the UK really mean that SEO is dead (again)?
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