Reports suggest that over 3.5 million emails are sent every second.
Mind blowing numbers, but it is estimated that as much as 90% of these emails are spam and not wanted by the recipients.
There is no doubt that email marketing is a powerful channel but how can you ensure that your emails are read by the right people and that you are not running the risk of being black listed for email spam?
Good email marketing is not necessarily a numbers game. As with most digital marketing activities, quality is far more important than quantity.
Whilst all projects will vary, we can help you improve the quality of your email marketing through the following activities:
- Data segmentation
- Template design and build
- Compliance testing
- Campaign delivery
- Reporting / analysis
If you would like to improve your use of one of the most direct routes to your existing and potential customers, you should speak to us today.
If you are currently using email marketing but are not happy with the performance, we should speak. We would be very happy to undertake a review of your email marketing strategy to give you an objective analysis of your strengths and weaknesses and identify areas for improvement.
There is no commitment and the initial consultation will naturally be free of charge.