Online advertising spend overtakes TV for the first half of this year. The Economic climate and ROI have a big part to play. See the figures
Overall online ad spend had risen by 17% to £3.35 billion in 2008 according to Interactive Advertising Bureau (IAB) & PricewaterhouseCoopers.
Google continues to dominate UK online ad market. The results of the annual IAB / PwC study.
Online advertising shows strong performance in otherwise depressed UK advertising market. Results from the IAB / PwC / WARC bi-annual online advertising spend survey.
2005 IAB/ PwC online adspend figures show incredible growth for online advertising, which grew to £1.4 billion.