Online advertising spend overtakes TV for the first half of this year. The Economic climate and ROI have a big part to play. See the figures
Overall online ad spend had risen by 17% to £3.35 billion in 2008 according to Interactive Advertising Bureau (IAB) & PricewaterhouseCoopers.
UK growth in online advertising spend is outstripping US and many other nations. Half of total advertising spend to be online in Western Europe by 2010.
The Interactive Advertising Bureau (IAB) releases the 2006 Internet Advertising Revenue report.
Google continues to dominate UK online ad market. The results of the annual IAB / PwC study.
Online advertising shows strong performance in otherwise depressed UK advertising market. Results from the IAB / PwC / WARC bi-annual online advertising spend survey.
The major search engines join forces to tackle the issue of PPC click fraud.
2005 IAB/ PwC online adspend figures show incredible growth for online advertising, which grew to £1.4 billion.