Elevenses roundup; reporting for success

In this “Elevenses” episode, Googlers Stephen and Richard reveal how utilising audience behaviour information identifies opportunities for targeting returning visitors to maximise conversions, with a few handy reports.

Alex Harbour

Google Analytics: Advanced Segments

Getting your head around Google Analytics? Here’s a beginners guide to Advanced Segments – successfully drill down into your user data.

Libby Bearman

Google Analytics – The Basics

New to Google Analytics? Here’s a top-level overview of the standard reporting. Don’t let the jargon prevent you from understanding user behaviour!

Libby Bearman