It’s me again with another monthly PPC update. And yes, there are dog pictures.
Google’s ad extensions are a great way to add more information about your business/product to your ad copy. Are you using them correctly?
This week, Google went back to basics in its bi-weekly Elevenses stream, covering three important components that make great ad groups.
Google’s loosening the targeting for exact match keywords by ignoring function words and including reordering, but what are the implications for advertisers?
Google has been talking about it for the last year and it’s soon to hit our desktops, but will the new interface really be so much better than the one PPC managers have become so accustomed to?
2016 is coming to an end and 2017 is just around the corner, but what does that mean for paid search and what should we be testing in 2017?
Social Media, Google SERPs and a potential revelation for the gig-attending community. This week’s My Five’s got it all.
In a packed Google Partners Elevenses last week, Google revealed changes to the AdWords interface, and even more changes to Google Shopping for some retailers.
Google has finally launched an AdWords app for iOS mobile devices, making it easy for AdWords users to check campaign performance and pause campaigns on the go. Read my review here…
Google is testing four AdWords Ads in search again, pushing organic results down the page. The scramble for the top organic spot continues.
This holiday season, mobile will influence more purchases than ever. Google’s store traffic data shows how to adjust ad spend based on in-store conversions.
A murdered robot, predictions from Back to the Future coming true, and the mystery of what happened to the dinosaurs solved in this week’s My 5.