Organic Traffic
Use Of Platform
Domain Authority
Victoria Spall

I really enjoyed positioning Guild as an empathetic and resourceful tech company that has the ability to support individuals and businesses throughout the pandemic.

Online PR was pivotal in building credibility, trust and understanding, which is vital for a company going head to head with established competitors.

Our agile approach allowed us to target a significant number of publications and websites with a pitch that perfectly captured the zeitgeist of the summer of 2020.

Victoria Spall
Account Director

The Challenge

Guild is an app for professional groups, networks and communities who want the advantages of messaging – ease of use, immediacy, intimacy, engagement – but who also care about proper privacy, quality, legal compliance, and professional standards of support and service.

With the advent of COVID-19 and its impact on individuals, businesses and the economy, Browser Media launched a campaign which focussed on how to utilise technology to build a personal brand and network effectively online – something that has been increasingly important for many people due to the pandemic.

Our Approach

The campaign was broken down to target a number of different audiences:

  • Those working in PR, digital, marketing, and comms who had been furloughed or made redundant as a result of COVID-19
  • Jobseekers and graduates who are unable to network in-person to help secure employment or seek career advice
  • Small business owners who have had to rapidly transition to making new connections and building rapports online rather than face to face
  • Top tier industry publications in finance and HR, addressing the challenges in profile building specific to each sector

Each pitch was tailored specifically to these demographics, with coverage secured in a number of high profile publications.


Thought leadership articles were published which resulted in increased visibility and awareness for the Guild brand, as well as helping to improve domain authority through the acquisition of links.

Site traffic increased by over 50% year-on-year and the Domain Authority increased dramatically.

As important were the client’s own internal key metrics (messages sent and active monthly users) which also increased during the period by 120% and 41% respectively.

Related Services:

Browser Media hit the ground running with a campaign that helped us communicate the benefits of professional networking to some of our key audiences. In what was a remarkably short period of time, we saw our KPIs improve across the board.

Michelle Goodall (Head of Marketing, Guild)