New figures have been published by Nielsen / NetRatings which show that Google has increased its market share of the UK search market, with 68% of UK click-throughs in August, a 2.8% rise from February.
Yahoo!, in second place, managed only a 0.1% growth in the same period to reach a market share of 9.1%.
Ask.com, MSN and AOL all saw a drop of around 1% in market share, to achieve 7.8%, 5.8% and 4.1% respectively.
It is not just Google that is growing – 706 million searches were undertaken by UK internet users in August (an increase of 30 million from February). That equates to 15,800 searches per minute across UK search engines.
Further evidence, not that it was needed, that search should be a key part of any marketing plan for businesses of all sizes. Contact us today to find out how you can benefit from search engine marketing.
