My Five #264

Fake resturants, free nuggs, and 25 years of SMS – it’s all in this week’s MyFive!

Matt Batterham

Your customer feedback campaign needs work

With proper planning and careful preparation your customer feedback campaign will generate useful and meaningful data that you can use to fuel tests to improve your website’s conversion rate.

Libby Bearman

Do you trust online reviews?

Are all online reviews complete rubbish? Why is Amazon telling us to ignore product reviews? What does this mean for Google’s social signals?

Joe Friedlein