True Knowledge, the UK search engine, secures additional finance to continue growth and development.
Google launches demographic targeting through adwords. Only show your PPC ads to specific demographic profiles. Too good to be true?
Wikia search launches in alpha to a rapturous lack of applause. Only time will tell if the human edited search results will help improve the quality of the search results, but Google can rest easy for the immediate future.
Google reveals a little more about how it uses human review panels to assess the quality of its search results. Not new news as such but some interest comments from Google’s Director of Research, Peter Norvig
An interesting study into how a quality score ppc platform can have positive effects on the user experience and thererefore the click through rates. How initial results from Yahoo!’s Panama platform demonstrate this effect.
An interesting report in how people actually use search engines. What do they look at and what do they click on? Is there a different between information seekers and those ready to buy?
Nope. Well, we believe that effective PPC management today comes from real insight and that it will always outperform automated software.
Google announces Website Optimizer – a tool to help determine effectiveness of different landing pages through multivariate testing.