The State of Social Media in 2022

How has social media evolved over the past year and what does the future look like? Meltwater’s 2022 State of Social Media report answers exactly that.

Will Greenwood

My Five #473

Page Experience updates, new Facebook features, Trump’s return to social media, and the beautiful English weather – all in this week’s My Five.

Ali Cort

My Five #467

The first My Five of the year feels very much a sign of what’s to come… ‘woke’ filters, more Tiktok, and energy companies screwing us over. Enjoy.

Kerry Sheahan
thanksgiving day

My Five #463

A few confessions to make in this My Five. What has caught Joe’s eye on his digital travels this week?

Joe Friedlein

How to identify and avoid fake influencers

Working with influencers can be beneficial to brands, but how do you know who you are working with? Here is how you can spot a fake influencer.

Will Greenwood

My Five #455

Social media platforms come up with more ways to get our money, Google mixes up the SERPs and the fuel shortage brings out the best in British humour. All in this week’s My Five.

Kerry Sheahan

How to Calculate Engagement Rate

Analysing social media performance can be a tough task for marketers. Here we explain everything you need to know about calculating engagement rate.

Will Greenwood
Dog Bath

My Five #444

A Twitter and sport-heavy My Five this week. But most importantly, there is a (very happy) dog getting a bath from chimpanzee friends.

Joe Friedlein

My Five #432

Big changes to Instagram, Google’s new trend reports, and some important lessons on UX and social media management – all in this week’s My Five.

Will Greenwood

A guide to understanding social media algorithms in 2021

Understanding the various social media algorithms is a difficult task. In 2018 I took a look at everything you need to know about social media algorithms – here we see how the platforms have changed in 2021.

Will Greenwood
Sea Shanty

My Five #419

What is the ultimate cure to the tumultuous start to 2021? A sea shanty. Obviously.

Joe Friedlein