Streamline your 2024 social media strategy with insights and predictions from some of the industry’s greatest.
The business of Instagram (2023)
Instagram is a valuable tool that any business should be utilising. Here are some key statistics about the platform to help you get started with your strategy.
7 reasons user-generated content is good for your brand
In a digital world where social media has such a large presence, user-generated content is ripe. Here are seven reasons your brand should be leveraging UGC.
Upcoming changes to sharing external links on X
In Musk’s latest change to the platform, headlines and descriptions will be removed from shared links on X. Here’s what this means for marketers.
7 AI tools for marketers
From copywriting to social media and branding, here are some handy AI tools that can assist various aspects of your marketing task load.
What DIY punk can teach you about marketing
Passionate about your brand but limited on budget and resources? Take some inspiration from the DIY punk scene.
Social media marketing in 2023
Social media can be a powerful marketing tool when used efficiently. Here are some tips and statistics to help you streamline your social media strategy.
Are influencer endorsements really worth it for brands?
Will your brand be investing more or less in influencer marketing in the next 12 months?
World Cup 2022: marketing to the masses
FIFA’s World Cup has a proven track record of increasing consumer spending, and in 2022 it coincides with one of the busiest retail periods of the year.
Key social media metrics you should be tracking in 2022
Social media is a crucial part of any marketing strategy, however, it’s vital to track its success. Here are the key social media metrics you should be tracking.
All hail the free speech absolutist?
What will the Muskification of Twitter actually mean? Why is there such a reaction against the spectre of the return of freedom of speech?
Hootsuite’s 2022 Global State of Digital: Key Takeaways
Each year Hootsuite’s Global State of Digital report explores all things digital, social, search, and more. Here are some of the key findings from the report.