SEM can be one big rush to the summit of search results, but there is a little known method of adding a little extra something to your listings which can give your SEO a boost.
Google Enhances it’s Search Snippets
Google adds helpful links to search snippets and the ‘jump to’ function so users can locate relevant content more quickl… in some cases
Google tweaks its SERPS
Google SERPs: Updates to Related Searches and Enriched Snippets are now longer for long tailed searches. Better context and user experience.