Google’s search engine results page (SERPs) have changed a lot over the years. As of 2021, these are the main Google organic SERPs you’re likely to see, and why.
Google may be backtracking on the changes it’s made to search results, but the results of its UX testing efforts to date have left many, many users very, very angry.
Those answer boxes that appear below ads but above organic listings in search – featured snippets – well, they’re about to change. If your site’s in a featured snippet, it won’t be appearing on page one of SERPs
SEM can be one big rush to the summit of search results, but there is a little known method of adding a little extra something to your listings which can give your SEO a boost.
We examine some interesting evidence that suggests the link between brand awareness and SEO may be closer than we thought.
In this crazy world of SEO, even our best efforts can go bad. If the wrong page is ranking in search for your keyword, here’s what you can do to fix it.
Launching a YouTube channel is easy, but encouraging engagement is the hard part. Here’s how to build an audience, optimise your video, and turn viewers into customers.
The key to being good at SEO in 2018 is to fully understand it. Here are 5 great resources to help you on your way.
Mobile-first is coming, is your site ready?
The content on the site is great. There are plenty of high-quality links. So why isn’t my site ranking? Poor crawlability could be the issue.
IKEA Sweden put SEO centrestage by renaming a number of products after the country’s most commonly Googled queries for relationship advice. But is this a good tactic?
What are featured snippets and how can brands ensure they will benefit from them? A roundup of Rob Bucci’s BrightonSEO talk reveals all