What is parasite SEO, and why, following an update to Google’s spam policies, are some major sites no longer ranking?

What is parasite SEO, and why, following an update to Google’s spam policies, are some major sites no longer ranking?
Is criticism of Google a flash in the pan or a sign that people are becoming increasingly frustrated with the search giant?
Don’t optimise for keywords you’re never going to rank for.
In a recent update, Google has reduced the visibility of two rich results. Here are some details on the new changes and what you may need to do next.
You may have heard of index bloat posing a concern for SEO. Google has spoken out on the issue.
Google’s search engine results page (SERPs) have changed a lot over the years. As of 2021, these are the main Google organic SERPs you’re likely to see, and why.
Google may be backtracking on the changes it’s made to search results, but the results of its UX testing efforts to date have left many, many users very, very angry.
Those answer boxes that appear below ads but above organic listings in search – featured snippets – well, they’re about to change. If your site’s in a featured snippet, it won’t be appearing on page one of SERPs
SEM can be one big rush to the summit of search results, but there is a little known method of adding a little extra something to your listings which can give your SEO a boost.
We examine some interesting evidence that suggests the link between brand awareness and SEO may be closer than we thought.
In this crazy world of SEO, even our best efforts can go bad. If the wrong page is ranking in search for your keyword, here’s what you can do to fix it.
Launching a YouTube channel is easy, but encouraging engagement is the hard part. Here’s how to build an audience, optimise your video, and turn viewers into customers.