Google is now allowing ads to appear twice within its search engine results, at the top and the bottom of the page, but what is the impact on advertisers?
The downfall of parasite SEO and Google’s site reputation abuse update
What is parasite SEO, and why, following an update to Google’s spam policies, are some major sites no longer ranking?
Are Google’s days numbered?
Is criticism of Google a flash in the pan or a sign that people are becoming increasingly frustrated with the search giant?
What to include in your SERPs analysis
Don’t optimise for keywords you’re never going to rank for.
Google reduces the visibility of two rich results
In a recent update, Google has reduced the visibility of two rich results. Here are some details on the new changes and what you may need to do next.
Is index bloat a real concern for SEO?
You may have heard of index bloat posing a concern for SEO. Google has spoken out on the issue.
Guide to Google Organic SERPs 2021
Google’s search engine results page (SERPs) have changed a lot over the years. As of 2021, these are the main Google organic SERPs you’re likely to see, and why.
Google’s new look search results
Google may be backtracking on the changes it’s made to search results, but the results of its UX testing efforts to date have left many, many users very, very angry.
Featured snippets: The rules are changing
Those answer boxes that appear below ads but above organic listings in search – featured snippets – well, they’re about to change. If your site’s in a featured snippet, it won’t be appearing on page one of SERPs
Why you should be using Schema markup
SEM can be one big rush to the summit of search results, but there is a little known method of adding a little extra something to your listings which can give your SEO a boost.
SEO & the importance of brand awareness
We examine some interesting evidence that suggests the link between brand awareness and SEO may be closer than we thought.
What to check if the wrong page is ranking in search
In this crazy world of SEO, even our best efforts can go bad. If the wrong page is ranking in search for your keyword, here’s what you can do to fix it.