When it comes to SEO, inbound links get most of the attention – and rightly so – but what about outbound links? We look at how they add value to your site.
My Five #439
A Google-heavy My Five this week. Riding the SEO rollercoaster and announcements from Search Console and Google News. But also a very cool dog.
Bounce rate on google analytics – understanding the data
Bounce rate is an important metric in Google Analytics but how well do you understand the figures? Here is everything you need to know to understand bounce rate.
What are ‘follow’ and ‘nofollow’ links and how do they impact your SEO?
We take a look at the difference between follow and nofollow links, their impact on SEO, as well as Google’s guidelines on the matter.
3 pieces of SEO data PRs should be using
There’s much discourse about the connection between PR and SEO but all too often these departments work in silo. Here’s the SEO data PR pros should be using.
Good news for Google Search Console users
Two welcome improvements to Google Search Console enhance the experience of a tool every webmaster should use.
How to optimise podcasts for search engines
Podcasts have become popular in recent years and can be a lucrative marketing tool for many. We take a look at how to optimise podcasts for search engines.
Guide to Google Organic SERPs 2021
Google’s search engine results page (SERPs) have changed a lot over the years. As of 2021, these are the main Google organic SERPs you’re likely to see, and why.
What Wikipedia can teach us about internal linking
As Wikipedia turns 20, we take a look at what SEOs can learn from the online encyclopaedia when it comes to internal linking, from structure, to anchor text.
Are podcasts good for SEO?
Is taking part in a podcast beneficial for SEO? We take a look at everything you need to know about podcasts and their SEO benefits.
6 factors that impact the value of your links
Not all links were created equal. From the position of your link to who you link out to, we share six factors that can impact the power of a link.
12 quick(ish) pre-Christmas SEO wins for retailers
You may think it’s too early to be thinking about Christmas but many retailers will be pinning their hopes on a decent festive season to end a difficult 2020. Here are 12 seasonal SEO gifts to help you prepare your business.