Updating, optimising or reformatting your content for a different goal, audience or channel can extend the life of your copy, as well as help underperforming content shine.
5 ways to accidentally create canonical issues
It can be easy to publish duplicate content and create SEO issues. How does the use of a canonical tag help overcome these traps?
My Five #483
This week’s My Five features crypto crashes, boob bans, Google giving bad SEO advice and a more inclusive image search.
Why is Google changing my page title?
We take a look at some of the reasons why Google might change the page title that is appearing in SERPs.
Repurposing content: how to select which content to repurpose
Creating content takes time. Creating good content takes even longer. Find out why you should be repurposing content and how to select which copy to start with.
10 tips for a successful website launch
Advice from luxury extension specialists, David Salisbury, on how to manage a new website build, including key SEO considerations to bear in mind.
My Five #475
It’s a social media heavy My Five this week, fighting gender equality, cyber attacks and sparking a wheely good debate on Twitter.
My Five #467
The first My Five of the year feels very much a sign of what’s to come… ‘woke’ filters, more Tiktok, and energy companies screwing us over. Enjoy.
Should you care about page experience?
What is page experience? Google confirms that desktop page experience is arriving in early 2022. What does it mean and why should you care?
How to optimise videos for YouTube search
Optimising videos for YouTube shouldn’t be a long and laborious process. Here’s our introduction on how to optimise videos for YouTube search.
6 factors that might affect your search traffic – that aren’t digital
When analysing search traffic it can be easy to get caught up in all the online factors that might be impacting traffic. We take a look at six non-digital reasons your search traffic might be down.
What digital marketers can learn from England’s Euro 2020 campaign
While football didn’t come home, we can take a lot of positives from the Euros. Here are 4 things digital marketers can learn from England’s Euro 2020.