Search improves branding – Google

New research confirms benefits of appearing at top of both organic and sponsored search results.

Joe Friedlein

Google and Yahoo to index flash content

Improvements on the horizon for indexing of flash content. Previously unindexed flash content set for inclusion in search engine results pages.

Joe Friedlein

Google improves image search

Google enhances image search to improve the accuracy of image search results.

Joe Friedlein

Search traffic up for retailers

New report shows how search engines are driving more and more traffic to online retail sites.

Joe Friedlein

Organic search results preferred over PPC ads

Study shows how web searchers prefer organic results over paid search ads. Fewer searchers go past the first page of SERPS, highlighting the importance of ranking well for your chosen keywords.

Joe Friedlein

Big brands fall foul of Google penalties

Gocompare.com go go goes out of top slot for ‘car insurance’. Google clamps down on paid links with penalties for those that are found to be doing so.

Joe Friedlein

Yahoo opens up its search results

Yahoo! announces new programme to allow web publishers to create plug ins to control the information shown on the Yahoo! SERPS.

Joe Friedlein

Yahoo using del.icio.us for search results

As Yahoo sees market share slip further, it introduces del.icio.us results to its SERPs. Will this improve the quality of the results and help boost the search engine’s market share?

Joe Friedlein

Survey reveals role of search engines in travel purchases

Study from Google / comScore reveals that only 10% of first visits to travel websites result in sale. 38% of sales take place four weeks after the initial visit. Search engines are being used in more sophisticated ways to find travel related web content.

Joe Friedlein