Change is not always popular. The new version of Yoast is a *big* change.
10 check points for investigating traffic spikes
Here’s what to look at if you’ve seen an unexpected spike in traffic.
The Secret to Google’s Algorithm
How do you rank well on Google? A new resource tells us everything you need to know to dominate the SERPs.
Is link building dead?
R.I.P. link building! Or not? What did Google’s John Mueller actually announce about link building at the recent Brighton SEO conference?
A guide to optimising anchor text
A look into the different types of anchor text, how to optimise it, and what to be careful of.
Why has my Google ranking dropped?
Google releases an update that targets AI content spam. What does it mean and should you *really* obsess over algorithm updates?
What does Google’s helpful content update mean for you?
Google’s helpful content update is currently in the process of being rolled out. We take a look at what it includes and how it might impact you and your clients.
Using AI Copywriting Tools for SEO – Yay or Nay?
Neural networks have become far more advanced. But can they truly replace humans as copywriters, and if so, can AI tools be used for SEO?
Structured Data – Pros and Cons
Google announces enhancements to editorial product review pages with ‘pros and cons’ markup. Just a shame about the basic features of a cheese knife.
Can you take a break from SEO?
Has your site got gremlins in the system and other nasties? We take a look at the dangers of simply stopping your SEO activity.
How to use GA’s Site Search data to optimise your content
Site Search data can help inform everything from decisions on navigation and site structure, to keyword research, and content ideas.
How to repurpose content
Updating, optimising or reformatting your content for a different goal, audience or channel can extend the life of your copy, as well as help underperforming content shine.