UK online ad spend to hit £4.5bn by 2011

UK growth in online advertising spend is outstripping US and many other nations. Half of total advertising spend to be online in Western Europe by 2010.

Joe Friedlein

Brand search terms

Are brand search terms the real key to search engine marketing success or should you focus your SEO / PPC on non branded keywords?

Joe Friedlein

Organic v. Paid Search

An interesting review of the balance between organic and paid search. What balance should you strike?

Joe Friedlein