Click Forensics report shows drop in click fraud for Q1 2008.
Search traffic up for retailers
New report shows how search engines are driving more and more traffic to online retail sites.
Organic search results preferred over PPC ads
Study shows how web searchers prefer organic results over paid search ads. Fewer searchers go past the first page of SERPS, highlighting the importance of ranking well for your chosen keywords.
Google search share up, paid clicks decrease
Latest US figures from comScore show that there is no holding back for Google as market share grows even further at the expense of Yahoo! and Microsoft. Paid search, however, shows signs of weakness.
Search marketing spend continues to grow – SEMPO
SEMPO’s latest state of the market reports shows that spend on search engine marketing is still growing. As marketeers start to tighten their belts, which advertising medium will be hardest hit?
Search market share remains constant in January
comScore report into search engine market share in January shows that Google is still way out in the lead. Even if Microsoft does buy Yahoo! there will be a lot of ground to make up.
Online advertising grows, Google’s share drops
Google’s market share drops for the first time in two years, but it remains the dominant force in US online marketing.
Yahoo set to reject Microsoft offer
Yahoo! say no to Microsoft offer. Yahoo! decide that the bid from the US giant undervalues the company and reject the approach. What next in the battle against Google?
Chinese search engines growing in popularity
Chinese search engines gather momentum. Baidu.com and Alibaba.com are ranked in the top 10 of the world’s most popular search engines.
Yahoo announces fall in profits
More doom and gloom for Yahoo! Disappointing financial performance mirrors search engine usage.
Google’s search market share increases
Google increases its market share in the US. As the search engine giant increases its grip on search engine marketing, what can Yahoo, MSN and the remaining competition do?
Search engines vital for brand building and driving offline sales
How search engines are becoming increasingly important for offline consumer purchases. Search engines reach out far beyond their SERPs.