Twelve reasons why a microsite could harm an organisation’s SEO efforts.
Tag: Search Engine Optimisation
How long should a blog post be?
Is there an ideal blog post length for SEO? Can word count make your article perform better or worse in search? Let’s explore!
What will be the main SEO trends in 2024?
What’s on the horizon for SEO in 2024? SEO professionals have shared their insights and predictions to help brands prepare for the coming year.
Is index bloat a real concern for SEO?
You may have heard of index bloat posing a concern for SEO. Google has spoken out on the issue.
Google’s AI-powered search engine
Google’s Search Generative Experience is bringing new AI features to Search. Here is a rundown of what we know so far.
Can you take a break from SEO?
Has your site got gremlins in the system and other nasties? We take a look at the dangers of simply stopping your SEO activity.
Why Google sometimes rewrites your meta descriptions
Google not pulling your meta description into SERPs? Fed up of your beautifully crafted copy being ignored? Don’t take it personally…
Google Data Highlighter: boost your Google search rankings
What is Google Data Highlighter and how can you use it on your website to boost its presence in Google search results?
Domain Authority: Vanity metric or meaningful measure?
We look at the origin of the domain authority, its value as a performance metric and why you shouldn’t lose sleep over a fluctuating DA score.
Google Chrome 68 and HTTPS site migration
The time has come to migrate from HTTP to HTTPS before your site takes an SEO right hook from Google, leaving you hanging on the ropes, fighting for the organic scraps your competitors leave behind.
3 common link audit mistakes
Conducting a link audit is a vital but often tedious task. Here are 3 common mistakes to avoid to make the process as painless as possible.
Linking between domains
Why you should not try to outsmart the search engines with link networks. Keep it simple and focus all your efforts on your main domain.