GA4 data and reporting issues

GA4 data and reporting issues

As agencies and in-house marketers prepare to compile monthly reports, GA4 presents them with a number of data and reporting issues. Find out what they are, and what you can do to fix (some) of them.

Victoria Spall

Custom Column and Dashboard updates in Google Ads

There are some new ways to look at the data available in Google Ads now, with some new dashboard and custom column features. Read on to find out all about them.

Ashleigh Davison

Elevenses roundup; reporting for success

In this “Elevenses” episode, Googlers Stephen and Richard reveal how utilising audience behaviour information identifies opportunities for targeting returning visitors to maximise conversions, with a few handy reports.

Guest Writer