Discover more about Google’s infamous quality score from Google’s perspective plus some tips for improving yours.
HELP WANTED. Can we force Google to change its mind? Browser Media are running a PPC experiment around a supposedly unpopular search term.
An official request to Google for 2009: Please ensure PPC Ads are shown for the relevant search terms, even if the search volume is low. Ta.
Ad position and quality score: What will the latest AdWords Quality Score update mean for your PPC Campaigns and visibility in paid search?
An interesting study into how a quality score ppc platform can have positive effects on the user experience and thererefore the click through rates. How initial results from Yahoo!’s Panama platform demonstrate this effect.
Google announces that it will show quality scores against keywords in AdWords campaigns – what are the objectives of the quality score?
What is PPC click fraud? Is click fraud a serious problem? What are search engines doing to prevent click fraud and what can you do?
Why is Google suddenly demanding much higher bid prices in adwords campaigns? A look at the increasing costs of Adwords PPC campaigns.