My Five #128

This week’s My 5: living digital, some cool design, a genius PR stunt and a mind-bogglingly hard maths problem. Can you beat a 14 year old?

Guest Writer

Does your brand have the right identity?

Does your brand have the right identity? Are you being mistaken for a house cat when you’re a lion in your chosen field?

Guest Writer

How to embrace a PR disaster

A PR disaster isn’t always a bad thing. We take a look at the companies who threw caution to the wind and embraced their bad online press.

Guest Writer

PR is not dead, bad SEO is dying

Google updated its link schemes page to specifically state that overly optimised links within press releases are deemed unnatural. So what?

Matt Batterham

SEO War – let the battle commence?

SEO is evolving. SEO (today) = PR. Does this mean that PR agencies will destroy SEO agencies. Who will win the turf war?

Joe Friedlein

My Five #7

This week’s My Five My Five features five great digital campaigns that use calendar dates as their hook.

Ali Cort

Not another SEO v PR post!

Download Joe Friedlein’s presentation from last week’s ROLive event and find out how the disciplines of SEO and PR are blurred.

Joe Friedlein

What is the difference between SEO and PR?

SEO today calls for a blend of technical and marketing knowledge but a ‘PR Brain’ should help you identify content worth shouting about.

Joe Friedlein


An interesting look at the future for PR agencies and how they must adapt to the changing face of media.

Joe Friedlein