From your brand guidelines and USPs, to audience personas and keyword research, here’s what you should be including in your content briefs.
News consumption around the globe (pre and post COVID-19)
We take a look at the key findings from Reuters recent research looking at how the world consumes its news, and how it has changed post COVID-19.
What is the difference between PR and SEO outreach?
The PR and SEO worlds often collide when building relationships with various publications and websites. We take a look at what separates SEO and PR outreach.
Can bad PR be good for SEO?
They say that any publicity is good publicity, we take a look at The North Face’s recent Wikipedia stunt to see if this still holds true.
In support of the traditional press release
Why do we, as a digital agency, still use the traditional medium of the press release? Because it works, and it works well.
Digital marketing trends of 2017 and predictions for 2018
Browser Media gets together to discuss the digital marketing trends we have witnessed in 2017 and what impact these might have in 2018.
Bloggers to use nofollow links for free gifts
New guidelines have been released about nofollow links after brands contacting bloggers with free products have caught Google’s attention.
How online fashion retailers can build their brand through collaboration
Collaboration is key when it comes to marketing a fashion brand online.
Influencing Influencers
Reaching out to influencers in your industry can be intimidating, but it needn’t be a chore. Try these tips for successful outreach.
Link building is dead
Link building is dead, long live the links!
PR & Blogger Outreach Cheat Sheet
How to target journalists and bloggers for maximum success (Note – it’s a marathon not a sprint!)
My Five #128
This week’s My 5: living digital, some cool design, a genius PR stunt and a mind-bogglingly hard maths problem. Can you beat a 14 year old?