How improving your writing skills can enhance marketing communication.
How to get more coverage for your press releases
6 tips for press release distribution.
Make headline news
A compelling headline is key to creating interest in a story and enticing readers to click and engage. But how do you make your news stand out from the crowd?
Cunning stunts
How well-planned and executed PR stunts can boost coverage and awareness
7 things to consider when selecting a company spokesperson
Spoiler alert: you can have more than one.
7 tips for writing a holding statement
Naturally, the wording of a holding statement is subject to scrutiny so it’s important to get it right. Here are some tips.
Press release example
What is an example of a good press release, what should typically be included (and what shouldn’t)?
How to select the right company to collaborate on a PR campaign with
Here are five things to consider before taking the leap.
7 tips for using images in your PR pitches
Often the quality and availability of photos you have at your disposal isn’t something you have control over. Here are seven things you can control.
10 tips for writing PR commentary
From being quick off the mark, to having something original to say, here are some tips for drafting quotes.
The art of the follow up
I take a look at when to follow up, when not to follow up, and how to make your email feel less like a chase.
What journalists want in 2023 – State of the Media Report
The Cision State of the Media Report has revealed what journalists want from communications professionals in 2023. We look into some of the key findings.