Often the quality and availability of photos you have at your disposal isn’t something you have control over. Here are seven things you can control.
10 tips for writing PR commentary
From being quick off the mark, to having something original to say, here are some tips for drafting quotes.
The art of the follow up
I take a look at when to follow up, when not to follow up, and how to make your email feel less like a chase.
What journalists want in 2023 – State of the Media Report
The Cision State of the Media Report has revealed what journalists want from communications professionals in 2023. We look into some of the key findings.
8 ways to make product press releases more newsworthy
Believe it or not, product press releases aren’t always top of a journalist’s wish list. Here’s how to make them more interesting.
Using your own data for PR
Find out what data your company already has that you could use for PR, and what to bear in mind along the way.
Taking a stand – How it can impact your brand
Consumers aren’t stupid. They want brands to be genuine. If your brand is planning on taking a stand, it’d better be able to back it up.
7 ways to help journalists help you
PR professionals and journalists depend on each other to do the best job, but that isn’t to say it’s always the easiest relationship in the world. Here are seven ways to strengthen that working arrangement.
Helpful Chrome extensions to assist your email outreach efforts
Three Chrome extensions to find contact details, to assist your marketing outreach efforts.
How to write memorable quotes for press releases
A good quote can really help elevate a press release. But what is a ‘good’ quote? Six quick tips to help you supercharge your press release.
What do journalists want from PR professionals? Looking at Cision’s 2022 Global State of the Media Report
We take a look at Cision’s 2022 Global State of the Media Report to see how PR professionals and journalists can collaborate more easily
My Five #467
The first My Five of the year feels very much a sign of what’s to come… ‘woke’ filters, more Tiktok, and energy companies screwing us over. Enjoy.