How to pitch stories to journalists and maximise media coverage.
Using politics to your PR advantage
Find out how to use politics to advance your PR strategy with our seven tips aimed at organisations that don’t usually engage in this sort of activity.
Taking off the media training wheels
Whether it’s an interview, press conference, or a sudden crisis, being media trained for all eventualities is essential for anyone publicly representing their brand.
The demise of local news (and what businesses that rely on local press can do about it)
Things are looking bleak on the local news front, but here are five alternatives.
Do your research
Undertaking original research can be a great way to generate new content. But what exactly does it involve, and how can it help improve your brand?
Reality check
Understanding the risk of disinformation and how to combat it.
100% proof
Typos are annoying and can undermine the impact – or accuracy – of an otherwise valuable piece of content. Here are some proofreading tips to keep your writing error-free.
When to go exclusive
Spoiler alert: you won’t find any relationship advice here. But stick around for some solid pros and cons on giving an exclusive to a journalist.
What’s the big idea?
Brainstorming techniques to get your creative juices flowing and take your marketing campaign to the next level.
What a great audience
Tailoring your content to reach the right people with the right message.
Good PR strategies – what journalists want in 2024
Good PR strategies can be hard to master. A new report by Cision has revealed what journalists want from PR professionals in 2024.
The write stuff
How improving your writing skills can enhance marketing communication.