7 tips for using images in your PR pitches

Often the quality and availability of photos you have at your disposal isn’t something you have control over. Here are seven things you can control.

Kerry Sheahan

10 tips for writing PR commentary

From being quick off the mark, to having something original to say, here are some tips for drafting quotes.

Kerry Sheahan

The art of the follow up

I take a look at when to follow up, when not to follow up, and how to make your email feel less like a chase.

Kerry Sheahan

Using your own data for PR

Find out what data your company already has that you could use for PR, and what to bear in mind along the way.

Kerry Sheahan

7 ways to help journalists help you

PR professionals and journalists depend on each other to do the best job, but that isn’t to say it’s always the easiest relationship in the world. Here are seven ways to strengthen that working arrangement.

Kerry Sheahan

My Five #467

The first My Five of the year feels very much a sign of what’s to come… ‘woke’ filters, more Tiktok, and energy companies screwing us over. Enjoy.

Kerry Sheahan