It’s not all Prosecco and power suits. Here are the real signs you work in PR…
How to repurpose a white paper as a press release
There are various ways to promote a white paper, including repurposing it as a press release.
Get your kit on
Why every brand needs a powerful media kit as part of its digital marketing arsenal.
Pitch perfect
How to pitch stories to journalists and maximise media coverage.
Using politics to your PR advantage
Find out how to use politics to advance your PR strategy with our seven tips aimed at organisations that don’t usually engage in this sort of activity.
Taking off the media training wheels
Whether it’s an interview, press conference, or a sudden crisis, being media trained for all eventualities is essential for anyone publicly representing their brand.
The demise of local news (and what businesses that rely on local press can do about it)
Things are looking bleak on the local news front, but here are five alternatives.
Do your research
Undertaking original research can be a great way to generate new content. But what exactly does it involve, and how can it help improve your brand?
Reality check
Understanding the risk of disinformation and how to combat it.
100% proof
Typos are annoying and can undermine the impact – or accuracy – of an otherwise valuable piece of content. Here are some proofreading tips to keep your writing error-free.
When to go exclusive
Spoiler alert: you won’t find any relationship advice here. But stick around for some solid pros and cons on giving an exclusive to a journalist.
What’s the big idea?
Brainstorming techniques to get your creative juices flowing and take your marketing campaign to the next level.