They say that any publicity is good publicity, we take a look at The North Face’s recent Wikipedia stunt to see if this still holds true.
Why do we, as a digital agency, still use the traditional medium of the press release? Because it works, and it works well.
Browser Media gets together to discuss the digital marketing trends we have witnessed in 2017 and what impact these might have in 2018.
New guidelines have been released about nofollow links after brands contacting bloggers with free products have caught Google’s attention.
Collaboration is key when it comes to marketing a fashion brand online.
Reaching out to influencers in your industry can be intimidating, but it needn’t be a chore. Try these tips for successful outreach.
Link building is dead, long live the links!
How to target journalists and bloggers for maximum success (Note – it’s a marathon not a sprint!)
This week’s My 5: living digital, some cool design, a genius PR stunt and a mind-bogglingly hard maths problem. Can you beat a 14 year old?
Does your brand have the right identity? Are you being mistaken for a house cat when you’re a lion in your chosen field?
A PR disaster isn’t always a bad thing. We take a look at the companies who threw caution to the wind and embraced their bad online press.
‘Marketalism’: with the lines between PR and online marketing blurring we look at the lessons inbound marketeers can learn from journalism.