The Cision State of the Media Report has revealed what journalists want from communications professionals in 2023. We look into some of the key findings.
8 ways to make product press releases more newsworthy
Believe it or not, product press releases aren’t always top of a journalist’s wish list. Here’s how to make them more interesting.
Using your own data for PR
Find out what data your company already has that you could use for PR, and what to bear in mind along the way.
Taking a stand – How it can impact your brand
Consumers aren’t stupid. They want brands to be genuine. If your brand is planning on taking a stand, it’d better be able to back it up.
7 ways to help journalists help you
PR professionals and journalists depend on each other to do the best job, but that isn’t to say it’s always the easiest relationship in the world. Here are seven ways to strengthen that working arrangement.
Helpful Chrome extensions to assist your email outreach efforts
Three Chrome extensions to find contact details, to assist your marketing outreach efforts.
How to write memorable quotes for press releases
A good quote can really help elevate a press release. But what is a ‘good’ quote? Six quick tips to help you supercharge your press release.
What do journalists want from PR professionals? Looking at Cision’s 2022 Global State of the Media Report
We take a look at Cision’s 2022 Global State of the Media Report to see how PR professionals and journalists can collaborate more easily
My Five #467
The first My Five of the year feels very much a sign of what’s to come… ‘woke’ filters, more Tiktok, and energy companies screwing us over. Enjoy.
My Five #466
In this week’s My Five we take a look back and a look forward with some of the best 2021 roundups and guides for 2022 that have been released this week.
10 reasons why SEO is like the Euros
SEO’s coming home! The country’s gone football mad and so have we, with that in mind here are 10 similarities between SEO and the Euros.
How to write the best content brief
From your brand guidelines and USPs, to audience personas and keyword research, here’s what you should be including in your content briefs.