AdWords Editor 12 is now available to download with a slightly new look and a new custom rules section that highlights where campaigns don’t align with Google’s best practices.
The three Cs of AdWords – create, complement, capture
This week, Google went back to basics in its bi-weekly Elevenses stream, covering three important components that make great ad groups.
Google Optimize & Google Surveys 360 to integrate with AdWords
Learn more about your customers with A/B testing and customer surveys, directly from AdWords, as Google integrates the platform with Google Optimize and Google Surveys 360
My Five #236
This week’s My Five focuses on the positive after a week of negative news – PPC bust ups, social media triumphs and an emojional retirement.
7 Reasons why you should always link Google AdWords and Analytics
Here are just some of the reasons why you should ensure your Google AdWords account is fully linked to your Analytics account.
Now Google’s getting rid of exact match keywords. What will it do next?!
Google’s loosening the targeting for exact match keywords by ignoring function words and including reordering, but what are the implications for advertisers?
The new AdWords interface is coming!
Google has been talking about it for the last year and it’s soon to hit our desktops, but will the new interface really be so much better than the one PPC managers have become so accustomed to?
Warning: Text ads will be no more after 31st January
It’s not long now until you will no longer be able to create text ads in the old standard format or be able to edit your current ones, as they are being replaced with Google’s new expanded ads.
New(ish) AdWords features you should be testing in 2017
2016 is coming to an end and 2017 is just around the corner, but what does that mean for paid search and what should we be testing in 2017?
Weather triggered advertising solutions
Did you know that you can adjust your PPC ads according to the weather? Here are my thoughts on the idea as a whole and my review of one of the solution providers, Weather Unlocked…
New features from Google AdWords; shop the look and campaign groups
Update alert! Google announces the launch of two new features available in AdWords; shop the look and campaign groups
Expanded text ads; my experiences so far
Google’s expanded text ads have arrived. Are you using them? What are your thoughts/experiences so far? Read on to find out mine…