JupiterResearch unveils forecast for search engine marketing spend in 2007.
Google Checkout is launched in the UK. What is in store for the search giant’s payment processing service and what benefits does it offer Adwords customers?
A look at how online retailers are increasing spend on search engine marketing.
Google announces new pay per action ad model. Is this a signal of a move towards affiliate marketing?
Google announces figures on the rate of undetected click fraud.
An interesting study into how a quality score ppc platform can have positive effects on the user experience and thererefore the click through rates. How initial results from Yahoo!’s Panama platform demonstrate this effect.
Google announces that it will show quality scores against keywords in AdWords campaigns – what are the objectives of the quality score?
Nope. Well, we believe that effective PPC management today comes from real insight and that it will always outperform automated software.
News on the much anticipated UK launch of MSN Adcenter
Google presents some interesting findings that bring claims made by click fraud consultants into doubt.
The major search engines join forces to tackle the issue of PPC click fraud.
What is PPC click fraud? Is click fraud a serious problem? What are search engines doing to prevent click fraud and what can you do?