Google checks out the UK

Google Checkout is launched in the UK. What is in store for the search giant’s payment processing service and what benefits does it offer Adwords customers?

Joe Friedlein

Google tests new online ad system

Google announces new pay per action ad model. Is this a signal of a move towards affiliate marketing?

Joe Friedlein

Quality score platforms have higher click through rates

An interesting study into how a quality score ppc platform can have positive effects on the user experience and thererefore the click through rates. How initial results from Yahoo!’s Panama platform demonstrate this effect.

Joe Friedlein

Google Adwords Quality Score Revealed

Google announces that it will show quality scores against keywords in AdWords campaigns – what are the objectives of the quality score?

Joe Friedlein

Does Bid Management Software Work?

Nope. Well, we believe that effective PPC management today comes from real insight and that it will always outperform automated software.

Joe Friedlein

PPC Click Fraud

What is PPC click fraud? Is click fraud a serious problem? What are search engines doing to prevent click fraud and what can you do?

Joe Friedlein