Time for a bit of spring cleaning. Here are a few hints and tips to help give your Google Ads account a sprucing up.
Google’s New Performance Max Campaigns
Google has released another campaign type, called Performance Max. Read all about it here and find out if/how you could be using them.
Responsive Search Ads 101
All you need to know about Google’s responsive search ads before expanded text ads become obselete this June.
Google is now hiding more search query data
Google has loosened its match type definitions and is now sharing less data in its search term reports, plus text ads could be a thing of the past. Read all about it here.
Setting up LinkedIn Conversation Ads
Ooh, LinkedIn has launched ‘Conversation Ads’. But what the heck are they, and how do you go about using them?
Online advertising: which pay-per-click platform(s) should your business be using and how?
Google, Bing, Facebook, Instagram, Twitter and LinkedIn: where should you be investing your online marketing spend in 2020 and beyond?
Google Ads conversion tracking
Do you want to know more about conversion tracking with Google Ads? Read all about it here.
How to set up LinkedIn objective-based ads
Following a lengthy beta-testing phase, all objectives are now available in LinkedIn Ads. So, which objective should you choose to get the best results?
Google Marketing Live: Big changes coming to Google Ads
Hoo boy. Changes are coming thick and fast to Google Ads. Check out our highlights from Google Marketing Live 2019.
Google’s Recommendations and Optimisation Score
We take a look at Google Ads’ Recommendations and Optimisation Score features and how to use them to improve your performance.
My Five #321
Google being naughty, Martin Lewis forcing Facebook’s hand, an inventive eBay listing and Mother Nature at its best. It must be My Five time.
Google Ads (and other PPC) updates – August, September & October 2018
It’s cold and dark – but don’t be sad – because it’s also time for another bi-monthly (ish) PPC update. Grab yourself a nice cuppa and brace yourself for some exciting news from the world of paid search.