“If you fail to plan, you are planning to fail” Don’t fail at managing paid search – plan, plan, plan.
9 ways to determine whether or not your PPC campaigns are working for you
Here are some metrics to look at when trying to determine how well your PPC campaigns are performing.
Using negative keywords and how to identify them
Tips on AdWords negative keywords; how to use negative keywords and how to find and add them to campaigns/ad groups.