When Google introduced ‘keyword close variants’, it caused havoc with ads showing for irrelevant searches. Find out how to fix it.
It’s no longer possible to add new Broad Match Modified keywords to Google Ads accounts. So what are our options?
2016 is coming to an end and 2017 is just around the corner, but what does that mean for paid search and what should we be testing in 2017?
Easter is an important period for Home & Garden and Travel related businesses, with big spikes in search expected. Are you ready for the increase?