Black Friday is nearly here and Google has added some new Performance Max features to help you achieve the best results over the festive buying period. Find out all about them here.
Performance Max will soon replace Smart Shopping campaigns, so we discuss all you need to know about PMax.
There is loads going on at Google at the moment, as announced at the latest Google Marketing Live. Discover the highlights right here.
Google has released another campaign type, called Performance Max. Read all about it here and find out if/how you could be using them.