Fed up of not knowing where your Performance Max ads are showing? Learn how to find and exclude placements to better optimise your Google Performance Max campaigns.
Latest Performance Max updates you may have missed (but need to know about)
A roundup of the latest Performance Max updates, along with links to the full details so you can dive deeper into each one.
Is the GenAI tool in Google Ads any good?
Do we need generative AI in Google Ads? I tried it out, so you don’t have to.
Changes to Google’s Search Partner Network coming 4 March
New transparency is coming around Search Partners and the option to exclude placements for Performance Max campaigns.
Getting holiday season ready with Google Ads
Find out how to get ready and ensure your Google Ads Shopping campaigns are the best that they can be, ahead of the festive season.
Performance Max campaigns are still far from perfect
Google Ads Performance Max campaigns can work well. But they’re still far from perfect. Here’s why.
New broad and brand search settings in Google Ads
Find out all about the new brand and broad settings that will soon be available to all. Also, about what Google is calling its “power-pairing”, when to use it and when not to.
AI features coming to Google Ads in 2023
This week, at Google Marketing Live, some of the new AI-powered features that will soon be available in Google Ads were unveiled.
Features coming to Performance Max campaigns in 2023
Google has announced that several updates are coming soon – and thankfully, some of them address major issues with Performance Max campaigns.
Google Ads Performance Max – Do they deliver results?
Performance Max campaigns allow advertisers to place ads across Google’s network and channels. But are they actually any good?
Further Performance Max updates to help advertisers this festive season
Black Friday is nearly here and Google has added some new Performance Max features to help you achieve the best results over the festive buying period. Find out all about them here.
Performance Max – The next chapter
Performance Max will soon replace Smart Shopping campaigns, so we discuss all you need to know about PMax.