Google, Bing, Facebook, Instagram, Twitter and LinkedIn: where should you be investing your online marketing spend in 2020 and beyond?
What is paid search and why should you be using it?
A quick explanation of what paid search advertising is and why businesses should be investing in it to grow their businesses,
Tut Tut Orange – who manages your PPC ads?
When PPC advertising goes wrong… Not that dramatic, but a good example of a missed opportunity in paid search.
Google adds another way to contextually target ads on the Display Network
Google has added an option to contextually target ads by choosing ‘topics’ and has a selection of over 1,750 topics and sub-topics to choose from
Should Google’s Ad Preview and Keyword Diagnosis tools be trusted?
Earlier this year Google announced its ‘Ad Preview & Diagnosis’ tool. Recent testing has revealed some unusal issues…
Google is simplifying bidding for the display network
On the 15th March 2011 Google will be changing the way you bid on the display network in order to simplify the system.
Hot off the press – Econsultancy PPC Buyer’s Guide
Econsultancy has just published its latest PPC buyer’s guide and we are pleased to say that you can see the mighty Browser Media profiled as a featured supplier.