Yesterday, we attended a private demo of Yahoo!’s new Panama PPC platform. Hosted by Richard Firminger, Regional Sales Director Northern Europe for Yahoo! Search Marketing, the session did not actually […]
Google introduces Universal Search
Google introduces universal search. What will this mean for the SERPs pages?
Google AdWords links hijacked
Google admits to problems with adwords being hijacked by sites trying to instal malware.
Consumer group challenges Google-DoubleClick deal
Google’s purchase of DoubleClick causes concern amongst online marketing community. Calls for a challenge to the deal.
Google and Yahoo to dominate US Paid Search market in 2007
A look at how Google and Yahoo! are set to dominate the US paid search market in 2007.
Search marketers plan to spend more in 2007
JupiterResearch unveils forecast for search engine marketing spend in 2007.
Online retailers increase spend on search marketing
A look at how online retailers are increasing spend on search engine marketing.
Organic v. Paid Search
An interesting review of the balance between organic and paid search. What balance should you strike?
The truth about click fraud?
Google announces figures on the rate of undetected click fraud.
Quality score platforms have higher click through rates
An interesting study into how a quality score ppc platform can have positive effects on the user experience and thererefore the click through rates. How initial results from Yahoo!’s Panama platform demonstrate this effect.
Google Adwords Quality Score Revealed
Google announces that it will show quality scores against keywords in AdWords campaigns – what are the objectives of the quality score?
Does Bid Management Software Work?
Nope. Well, we believe that effective PPC management today comes from real insight and that it will always outperform automated software.