Yahoo set to reject Microsoft offer

Yahoo! say no to Microsoft offer. Yahoo! decide that the bid from the US giant undervalues the company and reject the approach. What next in the battle against Google?

Joe Friedlein

Click fraud rises by 15% in 2007

Click Forensics release new research that indicates a 15% rise in ppc click fraud during 2007. What does this mean for PPC advertisers?

Joe Friedlein

Google’s search market share increases

Google increases its market share in the US. As the search engine giant increases its grip on search engine marketing, what can Yahoo, MSN and the remaining competition do?

Joe Friedlein

Small businesses not investing in search

An interesting survey finds that business in the UK are reluctant to invest in search engine marketing, despite the fact that 76% of those that do see positive results on sales.

Joe Friedlein

Yahoo posts promising third quarter results

Yahoo posts some encouraging financial data. Whilst it is still a very long way behind Google, there are signs that the Panama platform have helped the company’s fortunes.

Joe Friedlein

eBay reduces Google Adwords spend

Ebay resumes ad on Google Adwords, albeit at a lower level. Does Ebay need Adwords and how much does Google earn from the PPC ads? What does the future hold for this relationship?

Joe Friedlein