What is the Google search network? Mini case study showing how adwords ads using search network can end up on websites that are not search engines at all.
Paid search ads ‘generate brand awareness’ – Yahoo study
New research confirms that paid search has important benefit for brand awareness, even if the ads are not clicked on.
Microsoft unhappy with Google-Yahoo deal
Microsoft grumble about the Yahoo! / Google deal but acknowledge that they were slow off the blocks in the great search race.
Google’s paid clicks rise
Google tramples on Yahoo and MSN yet again in latest comScore findings.
Google’s trademark policy: the possible effects
What is the impact of the change in Google adwords trademark policy? Hitwise looks at some statistics that suggest many leading retailers are being hit hard by the change in policy.
Organic search results preferred over PPC ads
Study shows how web searchers prefer organic results over paid search ads. Fewer searchers go past the first page of SERPS, highlighting the importance of ranking well for your chosen keywords.
Everything you need to know about search engine marketing
All you ever needed to know about search engine marketing delivered in a truly memorable style. An experience you don’t want to miss.
Yahoo trials Google search ads
Yahoo trials Google search ads in its own search results pages, as part of a limited test on Yahoo.com in the US.
Google introduces new AdWords trademark policy
Google opens the floodgates on brand bidding. What does this mean for brand owners and brand bidders?
Google search share up, paid clicks decrease
Latest US figures from comScore show that there is no holding back for Google as market share grows even further at the expense of Yahoo! and Microsoft. Paid search, however, shows signs of weakness.
Google begins use of video ads in search results
Video ads make their debut on Google’s SERPs in the US. Universal search marches on.
Google PPC advertisers need to speed up their websites
Google announces that page load speed will be examined as part of the quality score algorithm. Webmasters will now need to think long and hard about cheap, slow hosting.