Due to ad placements becoming more dynamic, top ads might not appear at the ‘top’ of SERPs so Google has changed the definition. Read on to find out what it all means.
Search ads on TikTok set to rival Google
TikTok could soon be launching a new search ad platform to rival Google and Microsoft. Find out which advertisers should be keen to test them and why.
Brand bidding: should you or shouldn’t you?
To bid on brand terms or not to bid, that is the question. Here we explore both sides of the paid search debate.
My Five #336
Grab a can of straight-edge punk water and have a read of this week’s My Five, featuring rogue coffee cups, LinkedIn fish, and creepy clowns.
The new Google Ads interface: the good, the bad and the ugly
Move over AdWords… we review Google’s new paid search interface, Google Ads.
10 tips for how to write enticing ad copy
10 top tips on how to get write PPC ad copy that is going to entice the people that are most likely carry out your CTA, to click on your ad.