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Tag: Paid Media

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A funnel-based approach to content marketing with paid search

Find out how to develop a paid content marketing strategy to reach potential customers, no matter where they are in the marketing funnel.

Victoria Spall

Victoria Spall

27th October 20226th February 2025

What’s the difference between owned, earned and paid media?

In a digital world the lines between owned, earned and paid media can be blurred. We take a look at the differences between these key marketing channels.

Will Greenwood

Will Greenwood

21st January 202126th May 2022
  • Strategy
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