They say that any publicity is good publicity, we take a look at The North Face’s recent Wikipedia stunt to see if this still holds true.
Featuring Google, IKEA, and Apple, here’s a look at some of the digital marketing news that’s caught our eye this past week.
We recognise five of the best marketing campaigns from the last 12 months and examine just what made them so effective.
It’s a Facebook-heavy My Five this week. Doubling its office space in London and promising to end advertising discrimination in the US, all whilst its stock price nosedives big time!
The rise of ad blockers suggests advertisers no longer respect users and the user experience. The Acceptable Ads manifesto could be the answer.
ComScore’s Ad Metrix is a new ad reporting tool – Account for the total number of display ads viewed online and attribute them to users
Search Engine Marketing and Display Integration Study: A successful PPC campaign should run with display advertising to grow brand awareness